"We do not agree with what hardware is free to spend money to buy content. Video is a core demand for Internet TV users, so we insist on providing massive free high-definition online video services." Has 14 years of research and development background of Internet TV, and has participated in the preparation of Hisense Europe R & D Yang Ming of the Center, the US R&D Center, and the current deputy general manager of Hisense Canada's Jamdeo Company expressed this. On June 16, the third highest in the global color TV and the first in China’s color TV set, Hisense’s high-profile development of high-end online color TV, launched two new VIDAA Internet TV products—LED55V1UC Standard Edition and LED55V1UCQ Ultimate Edition.
According to Hu Jianchao, general manager of Hisense Electric, the current model of Internet TV brands relying on low prices to achieve growth is near the limit. After 80, 90 has become the main online consumer groups, they focus on brand quality and personality, consumer preferences light luxury type products. The positioning of VIDAA Internet TV is a young technology that will lead Internet TV into the era of technology and quality competition.
In fact, as the old color TV giant Hisense's attack on the Internet TV industry with VIDAA, the essence behind it is to find out whether television is an accessory of content or whether the content is an accessory of TV. In VIDAA's view, creating a good TV requires strong technical strength and manufacturing power to back it up. It is not to find someone to build a machine that can produce sounds and then use the content to promote marketing. Packaging on the line.
"The value of content operations is to create and meet user needs. Video is the most basic requirement for Internet TV users. Some Internet TV brands will even cancel the high-definition viewing privilege for non-member users for the development of paying members. We do not agree with the practice of experience," Yang Ming said.
At the press conference, VIDAA conducted a rigorous comparison and evaluation of its own products with its current "Net Red" counterparts, capturing and performing video color and light and dark details far higher than those on the Internet that rely on low-cost competition. In terms of sound quality, VIDAA adopted 17 original sound tuning techniques and applied a front sound design. Surround sound and bass performed particularly well. VIDAA also developed an online video acceleration technology for low-bandwidth users. Compared with test data, VIDAA Internet TV with video acceleration technology is nearly twice as high as video products without this technology.
In terms of content, although VIDAA insists on free, it is not inferior to the richness of content. VIDAA Internet TV adopts a truly open ecosystem and has reached strategic cooperation with industry-leading video platforms such as Huadian, iQiyi, and Tencent Video. VIDAA massive online video accounted for 92% of free resources, 1080P HD video accounts for more than 90%, to meet the needs of users online video viewing. VIDAA and iQIYI to build the lychee VIP card membership is priced at only 299 yuan, users will enjoy the first year VIP content free and half-price renewal franchise for two consecutive years. Iqiyi's exclusive homemade Tomb Raider notes, Sun's descendants and other hit broadcasts are broadcast on VIDAA Internet TV simultaneously.
It is understood that from June 16 onwards, VIDAA Internet TV will start pre-sale, 55-inch Ultimate, Standard Edition, respectively, the price of 6999 yuan and 5999 yuan, users will enjoy the first year of Iqiyi VIP content for free and for two consecutive years Half-price renewal privilege, and membership card service worth RMB 1098. The VIDAA users will share service network support with Hisense users, and enjoy 30-day package return service beyond the national standard service privileges.
In fact, for the industry, the emergence of VIDAA Internet TV has broken down the fact that TVs sold on the Internet will only play low-priced, gimmick, and low-quality industry habits, and put forward the view that online TV also needs quality. Previously, with the adoption of low-quality, low-cost product segmentation markets, the domestic online color TV sales market was indeed booming. However, as more and more people begin to try online shopping, simply relying on the supply of low-quality and low-priced products can no longer satisfy the needs of most consumers with economic strength and quality of life.
It is understood that VIDAA's brand is positioned in Gaoyang worthy of personalized smart TV. It inherits the craftsman spirit of Hisense focusing on the core qualities of picture quality and sound quality for decades, and is committed to providing consumers with consumer experience. The simple, open, personalized and intelligent scene life provides online consumers with the best TV with the best quality and performance, and breaks the situation of low-cost and low-quality TVs rampant online shopping.
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