At the ROI Festival International Creative Festival 2017, the China White Paper on VR Marketing (2017) was officially launched. This document, co-produced by Stormwind Group and Zhi Meng Consulting, builds upon the success of their previous collaboration in 2016. The White Paper provides a comprehensive analysis of VR user behavior, market trends, and immersive advertising strategies, aiming to set new standards for the VR marketing industry.
Li Yuanping, Vice President of Storm Group and CEO of Storm Culture, highlighted that the first white paper offered an in-depth look at brand VR marketing, identifying its market potential and strategic opportunities. This year’s edition expands on that by including detailed insights into the VR user base, helping brands better understand and target their audiences.
Xiao Mengchao, founder and CEO of Zhi Meng Consulting, emphasized that VR marketing is entering a golden period. He noted that Storm Group has been leading the way in this space, and with continued research, more marketers can explore the deep integration of VR in advertising. According to the report, VR users are now more mainstream, with a significant portion being high-income, well-educated professionals who are open to new experiences.
The evolution of VR in China has been rapid, starting with Facebook's acquisition of Oculus. Major tech companies have since invested heavily, and advancements like 5G and 8K screens are making VR more accessible. Industry forecasts predict that the VR market in China will exceed RMB 55 billion by 2020, signaling a huge growth opportunity.
The latest data shows that VR user numbers have surpassed 5 million, shifting from early adopters ("tech enthusiasts") to a broader audience, including business elites and high-spending consumers. Understanding these behaviors is key for brands looking to leverage VR effectively.
VR marketing is also making waves in vertical industries such as travel, automotive, and real estate. For instance, in tourism, VR can enhance visitor experiences by offering virtual previews of destinations, creating new forms of engagement and boosting customer satisfaction.
In terms of advertising, VR has proven highly effective. Studies show that over 50% of users recall VR ads, and 91% are willing to share them. With strong interactivity and immersion, VR ads create emotional connections between brands and consumers, leading to higher conversion rates.
As VR continues to evolve, it's clear that the future of marketing lies in creating immersive, personalized experiences. Stormwind Group and Zhi Meng Consulting are committed to furthering this research, pushing the boundaries of what VR can achieve in the marketing world. Their efforts aim to help brands not only reach but deeply connect with their audiences, driving both engagement and sales in the virtual realm.
Digit Segment Led Display,Washing Machine Display,Smd Led Display,Bar Segment Led Display
Wuxi Ark Technology Electronic Co.,Ltd. , https://www.arkledcn.com