Lei Feng network (search "Lei Feng network" public number attention) by: The author of this article Wen Erye, Department of SaaS senior practitioners.
The industry generally believes that 2015 is the first year of enterprise-level SaaS. The capital market has shown unprecedented concern to SaaS, and the trend of SaaS products has entered into various sub-sectors.
The number of SaaS products facing enterprise services is increasing, and many problems that have not been taken seriously by the industry have gradually revealed their original shape. Among them, various problems due to “unreasonableness†have been particularly prominent. Earlier, I said in the article “I want to go to heaven, SaaS still lacks a patch panel.†In different industries, different fields, more and more SaaS products are coming out, companies need to use them, and each other. Unreasonable pain points will become more and more painful." A few days ago, through deep communication with the founder of an SCRM product, I further confirmed my point of view.
The SCRM product has been on-line for more than six months, mainly for the building materials industry. Its R&D team has more than 10 years of industry experience in the building materials industry. Therefore, the product has fully taken into consideration the differentiated demands of the building materials industry for CRM systems from the Look, this SCRM has been polished better, but its market promotion has not gone well.
The biggest obstacle facing the SCRM product is that most of the traditional building materials manufacturers have begun to use ERP systems before they are exposed to SaaS products. The vendor's invoicing system is based on the ERP system. The above SCRM system cannot communicate with the mainstream ERP system at present, so the commodity flow, information flow, financial flow, and employee flow between the two systems cannot be coordinated. Although many building material manufacturers are very much in favor of the concept of cloud services and are very particular about this SCRM system, they must be very hesitant to make decisions because they must assume the efficiency loss caused by the parallelism of the two systems. With the development of these pain points, the traditional ERP system has accelerated the upgrade to cloud-based Invoicing products, and achieves efficient docking of API data interfaces.
With a glance at the leopard, it can be seenSimilarly to the above-mentioned SCRM manufacturers, there are also a large number of other areas. The huge market dividends, spearheading competing products, reproducible product logic, and uncomplicated technical barriers make most SaaS manufacturers only focus on the one-and-a-half area under their feet. They intend to quickly seize the market and quickly obtain Financing. Although the SaaS market is huge, each industry can accommodate 2 to 3 listed companies, but to avoid being shuffled before the victory comes, it is understandable that SaaS vendors implement such a strategy.
SaaS vendors' pursuit of speed and passion is accompanied by their general lack of attention to "unreasonable" issues. In other words, the vast majority of current SaaS vendors only care about their own lives and do not really stand on the perspective of users to examine the product.
Because the "unreasonableness" between SaaS products causes inconvenience to enterprise users, in order to use a new system, other existing system products must be replaced, and the enterprise's information system must be re-established, such as re-entering product data. This kind of iterative cost is difficult for the enterprise to bear, so companies often need very high decision-making costs when considering whether to choose SaaS products.
If this situation does not change, there may be more than half of SaaS products will die because of their sadness is not defeated by competitors, but was abandoned by users, such enterprise SaaS is a false proposition.
The solution to the problem of "unreasonableness" is "deletion," that is, the integration of SaaS products and the linking of SaaS products from the data layer.
There are two directions:
First, the SaaS vendors saw the problem and actively opened up the interface to open up business with friends.
The second is the use of professional third-party technology to do SaaS integration
The author prefers the second option because the SaaS integration allows SaaS vendors to focus on their own products without having to decentralize the time cost and technology cost to contact and connect with other vendors . At present, there are not many third parties focused on SaaS integration. The one that runs faster is an entrepreneurial team that comes out of UFIDA at one go. The main creation is a group of former UF technics. The main direction of the business is to specialize in SaaS application integration. UF is the earliest domestic manufacturer of enterprise management software, so this group of people is doing enterprise software data integration.
From the point of view of SaaS vendors, data integration will help vendors to retain users. At the same time, vendors open the OpenAPI international model to allow paying users to have higher frequency of use and more functions, virtually promoting free users to paying users. Upgrade . Data integration will help SaaS vendors maximize their respective values. For example, customer SaaS will pass sales leads to CRM. CRM will return the results of the orders to customer service SaaS. The customer service staff can provide more and more efficient services by using the customer service SaaS information.
Doing integration is the dirty work that most companies do not want to see. It is the “water user†of the SaaS industry, but a little analysis will lead to a surprising conclusion. Behind this field is a huge imagination. However, merely doing data pipelines does not fully exploit the integrated business value.
The greater value of SaaS integration is to provide data integration and provide more valuable data support services. Similar SaaS data integration projects at one go, while helping SaaS vendors to do Unicom while providing data value-added services such as data integration, processing, and analysis, SaaS vendors' business, management, and decision-making levels can all benefit from it, so in this It is very likely that new unicorns will appear in the direction.
During the Han dynasty, Jia Yi wrote in his article on “story of the plots†that “political may not be able to communicate with people who are far away and suspicious,†and it is equally appropriate for the current SaaS industry. The author has changed to “SaaS not necessarily Also, distant energy integrators, and competing to fight overnight."
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