On October 30th, Sharp hosted the "Coalizing Victoria Harbour, Lighting up a New Future" event in Hong Kong, alongside the 8K 8 Life Show and the Victoria Harbor Screening Ceremony. The event featured the unveiling of Sharp’s new building and a screen lighting ceremony. In two segments, Sharp showcased its eight life-enhancing scenarios, all driven by 8K technology. The integration of 8K + 5G and AIoT also impressed the guests with its smart capabilities. That evening, Sharp and its guests watched the screening of Sharpway on Hong Kong's Victoria Harbour. Since last year, Foxconn has returned to the forefront of Sharp TV, leveraging its strong product development and manufacturing capabilities to bring a renewed sense of quality and innovation to the home appliance market.
The collaboration between Foxconn and Sharp has brought about significant growth for Sharp TV, with a focus on affordability and high-quality design. Chen Zhenuo, Vice President of Foxconn Technology Group, emphasized how Sharp TV is entering more households through its strategic approach. With Foxconn's support, Sharp benefits from advanced manufacturing, a well-integrated supply chain, and efficient management systems that preserve its premium qualities while reducing costs. This synergy has created an efficient operational model that combines Sharp's strengths with Foxconn's expertise.
Sharp TV, a century-old brand, continues to push the boundaries of innovation in the television industry. Its long-standing R&D in LCD panels and advanced technologies have found a powerful partner in Foxconn. Together, they are driving the color TV industry forward, bringing new energy and potential for transformation.
From 2016 to the present, Sharp has achieved remarkable success. During the Double 11 shopping festival, it reached a total sales volume of 620 million. In Q1 2017, when the overall TV market declined by 12.5%, Sharp saw a 35.3% increase. During JD.com's 618 promotion, Sharp's omnichannel sales hit a record of 1 billion, winning top positions on both Jingdong and Tmall. In addition to sales success, Sharp has consistently launched innovative products, setting new standards in picture quality and winning numerous industry awards.
At the end of August, Sharp launched its 8K TV, marking a milestone in consumer-grade 8K technology. As a 2017 masterpiece, this 8K TV not only signifies the entry of 8K into the consumer market but also accelerates the development of the 8K ecosystem. It promises to enhance daily life and industrial production through smarter, more connected experiences.
As part of its global 8K strategy, Sharp introduced the AQUOS 8K TV, showcasing the potential of high-resolution video. The company is working on building a full 8K ecosystem, with Foxconn playing a key role in accelerating commercial applications and scaling up the industry. The rise of 8K will impact content creation, data processing, cloud storage, and network transmission, requiring higher compression, greater computing power, and improved delivery capacity.
With the arrival of the 5G era, ultra-fast data transfer speeds and low latency will further boost 8K video applications. The combination of 8K and 5G will reshape eight aspects of daily life, including work, education, entertainment, family interactions, safety, health, real estate, and environmental protection. These technologies will break down barriers between the real and virtual worlds, enhancing communication and personal experiences.
In the age of 8K and 5G, social life at home is set for another transformation. Based on AI+IoT, Foxconn and Sharp envision a future where smart homes are seamlessly connected. Yuan Xuezhi, Chief Marketing Officer of Foxconn, believes that the essence of AI is to simplify life and fulfill the desire for a better living experience. Through Sharp’s AIoT strategy, the company aims to create intelligent products that learn from user behavior, adapt to needs, and offer a more personalized experience.
By integrating 8K image data with cloud computing, smart home functions will become more powerful. Sharp is redefining home appliances, creating a new path for the industry. With smarter devices, users can monitor their fridge, control the kitchen system, adjust air purifiers, and even receive notifications about filter replacements—all through the Sharp app.
Whether it's Plato's "Utopia" or Thomas More's vision, people have always imagined a perfect world. Today, as China moves from material needs to a pursuit of a better life, Sharp is helping make that dream a reality. Through events like the "Coalizing Victoria Harbour, Lighting up a New Future" and the 8K 8 Life Show, Sharp is sharing its bright vision with the public, offering a glimpse into a future filled with smart, connected, and ideal living experiences.
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