On October 30th, Sharp hosted a grand event titled “Coalizing Victoria Harbour, Lighting up a New Future†in Hong Kong, alongside the 8K 8 Life Show and the Victoria Harbor Screening Ceremony. The event featured the unveiling of Sharp’s new building and a screen lighting ceremony, marking an exciting step forward for the brand. The showcase was divided into two parts, highlighting eight life-enhancing scenarios led by 8K technology, offering a visually stunning experience. Additionally, guests were amazed by the integration of 8K+5G and AIoT technologies, which showcased the power of smart innovation.
That evening, Sharp and its guests gathered at Victoria Harbor to witness the screening of Sharpway, a powerful demonstration of the company’s technological vision. Since last year, Foxconn has returned to support Sharp TV, bringing with it strong product development and manufacturing capabilities that have significantly enhanced the brand’s position in the home appliance market. This collaboration has reinvigorated Sharp, helping it deliver a better quality of life through continuous innovation.
Foxconn and Sharp have formed a powerful alliance, combining their strengths to create a more efficient and intelligent system. With a focus on cost-effective yet high-quality solutions, Sharp TV is now reaching more households than ever before. The "IIDMSM" system developed by Foxconn ensures seamless integration of Sharp’s design and user-centric approach, leading to a more optimized and effective management model. As a century-old brand, Sharp continues to push the boundaries of innovation, particularly in LCD panel production and R&D, which are now further enhanced by Foxconn's advanced manufacturing and supply chain expertise.
Since returning to the top tier of the TV market, Sharp has seen impressive growth. From 2016 to now, the brand has achieved remarkable success, including a record-breaking Double 11 sales of 620 million and a 35.3% increase in sales during Q1 2017, even as the overall industry declined by 12.5%. Sharp also set a new sales record during JD.com's 618 promotion, achieving a cumulative sales figure of 1 billion and winning top positions on both Jingdong and Tmall. These achievements reflect not only Sharp’s strong market presence but also its commitment to innovation and user satisfaction.
One of the most notable products launched by Sharp is its 8K TV, which made its debut in late August. As a groundbreaking product, this 8K TV marks the official entry of 8K technology into the consumer market, accelerating the development of the 8K ecosystem. This advancement will transform daily life, from entertainment to industrial applications, making it smarter and more connected.
In addition to 8K, Sharp is also leveraging 5G technology to create a more dynamic and responsive environment. The combination of 8K and 5G will revolutionize how we communicate, work, and live, impacting areas such as education, healthcare, transportation, and more. The future of 8K+5G promises to break down the boundaries between the real and virtual worlds, creating a more immersive and intelligent lifestyle.
Sharp is also focusing on AIoT (Artificial Intelligence of Things) to bring about a smarter home experience. Through AI-powered devices and interconnected systems, Sharp aims to make everyday life more convenient and personalized. For example, users can monitor their smart fridge, control their kitchen appliances, or adjust their air purifier based on real-time data and environmental conditions—all through a centralized TV interface.
The future of home living is being redefined by Sharp’s vision of a smarter, more connected world. By integrating AI, IoT, and 8K technology, Sharp is paving the way for a more intelligent and user-friendly lifestyle. Whether it’s managing household tasks or enhancing personal well-being, Sharp is committed to making life easier and more enjoyable.
Through events like the “Coalizing Victoria Harbour, Lighting up a New Future†campaign, Sharp continues to share its vision with the public, showcasing the bright possibilities of a smarter, more connected future. These efforts are turning the dream of an ideal home life into a tangible reality, proving that innovation can truly enhance our daily experiences.
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