Smartphones, one of the smart hardware, have become very popular. However, from the consumer's point of view, blowing candles on the iPad screen, even after the candle is extinguished, there is still a lot of smoke... At that moment, there may be some waves in the heart. Nowadays, things like this are becoming more and more commonplace, and the development of technology is profoundly changing our lives.
"80s, men, middle and high income" is the mainstream consumer group
From the imaginary VR, the cool flying UAV, the IP camera's face tracking and identification, and even the Internet of Things that are gradually changing people's lives, the intelligent hardware of the high-tech aura is getting more and more. Consumers are a little ignorant but fascinated. So, what attitude do consumers have about smart hardware? In what way is the smart hardware consumed?
According to the "China Intelligent Hardware User Status Report" jointly released by Jingdong Intelligent and iResearch, at present, consumers' attention to intelligent hardware products is generally high, the degree of understanding is medium, and the overall cognition is in a rapid rise. Netizens have an overall awareness of intelligent hardware of about 40%, and the penetration rate of home and wearable products exceeds 15%. Smart bracelets, smart set-top boxes, and sweeping robots have the highest penetration rate and high preference. The use of products that are broad and practical is more popular. Among the intelligent hardware users, males account for about 70%, and their ages are between 25 and 35 years old. After 80, they are the core group of intelligent hardware. "80s, men, middle and high income" are the three major labels for smart hardware users. Among the intelligent hardware users interviewed, 69.8% were male, 62.2% were between 25 and 35 years old, and the average personal monthly income of the purchaser was 8526 yuan, and the income level exceeded the unpurchased 52%.
"No brains are difficult to use" smart products or become history
Through feedback from many consumers, the reporter found that many smart hardware is not only unintelligible in the eyes of consumers, but even a "fool" product, not a "fool camera" that "fool" will use products, but "real" Silly": The wristband is not allowed to measure the heart rate, the electric light can't connect to the WiFi, and it is still "嘘嘘", the bathroom light is automatically turned off, and the body has to be shaken by the toilet, telling the human body sensor "I am still, don't close light."
People with insomnia still use insomnia with smart pillows. People with high blood pressure use smart blood pressure monitors. Blood pressure is still high. These smart hardwares do nothing compared to ordinary hardware, but only add WiFi or Bluetooth modules. Networked, can be controlled by mobile phone, and even can only be controlled by mobile phone. Buy an air conditioner, smart, but the switch can not use the remote control, you have to pick up the phone, open the application, choose to open or close inside. However, at the moment you want to click, the network is broken...
Professionals believe that there are a lot of intelligent hardware in the market that should be done but not done well. After the smart hardware has passed, we should leave behind some intelligent hardware entrepreneurs who have real ideas and persistence to make truly creative and quality. Good product.
From simple networking to "the strongest brain"
In the eyes of many consumers, smart hardware is just a wearable device like a smart bracelet and a home appliance such as an air conditioner or a refrigerator that can be networked. Simply put, it is a device that can be networked and feed back data and instructions to "act". However, under the rapid development momentum, intelligent hardware has also undergone dramatic changes. The professionals of Zhongke Chuangda, which provide intelligent terminal operating system and platform technology, told reporters that compared with intelligent hardware that can only connect to the Internet and feedback data, there are intelligent terminals that can be connected to the Internet and have local computing capabilities. The new "computing center" of intelligent hardware. For example, smart cars can not only connect to the cloud to obtain massive information, but also have powerful local processing capabilities. It is a new "computing center." According to the reporter, robots and drones are also creating new "computing centers", and some people compare them to "the strongest brain."
Professionals believe that intelligent terminals with local computing capabilities will be the ultimate direction for the development of smart terminals in the future. The TurboX intelligent brain platform released by Zhongke Chuangda has been able to provide integrated solutions for core computing modules, operating systems and algorithms. However, this "brain" is very difficult for ordinary consumers to understand, and it is very necessary to "open the brain." However, look at the products of the "strongest brain", it is estimated that many people have seen or tried: Xiaohei self-timer drone, VR all-in-one, enhanced smart glasses and so on.
What is the use of the "smart brain platform"? The reporter learned that such a platform will include resources, applications, cloud services and other resources to provide a platform for intelligent hardware companies and innovative entrepreneurs to promote the development of intelligent hardware technology. In other words, developers can focus on the core program, and the rest are given to the "strongest brain." Some people boldly assume that in the near future, ordinary consumers may be able to use the "brain platform" to develop their own smart hardware products.
From ignorant tryners to autonomous developers, with the "strongest brain", everything is possible for the average consumer.
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