Three years ago, wearable devices led by Google Glass opened the curtain of the industry. A wide range of wearable devices have become the innovation of many companies. Watches, glasses, and even clothes and hats have become carriers. As well as reports from various organizations on wearable devices, the prospects are extremely attractive and become the new darling of various companies. However, there is currently no wearable smart device in the market to enter the hands of mass consumers, and various wearable reports Compared, it seems a bit embarrassing, so there are some voices that think that the wearable device is dead. For me, I think that the wearable device is just the beginning, and the future is to compete for the Internet of Things portal.
Why are wearable devices? No creative overlayAlthough wearable devices have become the target of various manufacturers since 2012, for many years, wearable smart devices are still not mature enough, and the value of products is far from meeting the needs of consumers. From the three dimensions of industrial design to function to market, especially the designers (or product managers) in this field, most of their thinking still stays in the era of smart phones, a superposition function, take smart watches to It is said that it is hard to move the functions of the mobile phone to the watch again. It is hard to imagine someone going through a watch to send a circle of friends and see stocks.
Wearable smart devices are easy to go into a misunderstanding, that is, the function is constantly superimposed. I would like to ask, does a small device really need to be so versatile? The more features, the greater the power consumption, and other problems, and most of the features have no real value. Or permission to wear smart devices, you can think from "tooling", find one or two pain points, easy to operate, single function as the main axis, such as smart watches for children, call and positioning are the most basic two functions Become the biggest selling point of sales. In addition, combined with medical treatment, implanted sensors to detect physical condition, as the underwear closest to the body skin, especially women's bra, the detection data is more accurate, the underwear bra is tooled, to solve a certain need, no need to superimpose other functions .
Where is the wearable device? Design and technology integrationThe latest report released by IDC shows that the Q3 wearable device market is growing overall in 2016, but the growth rate is slow. The shipment of wearable devices in the third quarter totaled 23 million pieces, of which the smart bracelet is still the largest sales. Wearing equipment, as a domestic brand of Xiaomi, ranked third by relying on cheap to promote shipment growth, becoming the domestic brand leader.
Data from IDC
As one of the fastest growing markets for wearable devices, China's domestic millet and other manufacturers are rising in this field, but it is still a niche market. Only the fitness function bracelet has a certain size, but it is based on the product function. A large number of users have chosen and are growing rapidly. However, users are gradually changing their wearing habits. After all, most smartphones have functions such as fitness, which is more than the impact of the opponent's ring shipments.
Which wearable device does Obama wear?
In order for wearable devices to become popular consumer electronics products, in reality, ordinary consumers are also looking for a wearable device with practical value. In the view of Yang Jianyong, an Internet industry veteran, wearables are a highly visible product that needs to blur the line between fashion and technology. Consumers want wearables to be worn on the wrist, head or other parts. Fully integrated with your own style, Apple Watch is the best example of the popularity of men and women. Last year, it was reported that Apple Watch contributed $6 billion in revenue to Apple and sold about 12 million pieces. The brand's Rolex, last year's revenue was only $4.5 billion, quoted from the Wall Street Journal.
In addition, with Apple's upcoming second-generation Apple Watch, it may become a more perfect smart watch, no longer a mobile phone accessory. For Apple Watch, not only is it hard enough, but also a variety of styles to choose from, men and women take all the time, and the price is not particularly high, sports more than 2,000 yuan, and wearing everything is so natural, the perfect combination of fashion and technology, is also very popular User-friendly watch.
How do wearable devices compete for the entrance to the Internet of Things?The wearable device market has developed rapidly after two years, but most manufacturers do not have their own industrial design concepts and constantly superimposed functions, which have not impressed the mass consumers. If only from industrial design, the perfect integration with technology is more common nowadays. Of course, there are many ways and services for wearable devices to enter the consumer. For example, wearable devices are the largest consumer products of the Internet of Things. As part of the Internet of Things, networking and interaction are the most basic functions of wearable devices. End-supported artificial intelligence and cloud computing are the core supporting technologies for wearable devices to achieve the most technological experience.
In this regard, I went out and asked the relevant workers to tell me that wearable devices are very suitable for AI technology and human-computer interaction. When I go out, I feel that AI can make a better product experience through soft and hard combination, and The combination of wearable scenes and car and home can make a very good user experience. On the TIcwatch watch, it is constantly innovating. It is understood that since the birth of the TIcwatch smart watch, the sales amount has reached 240 million RMB, and now it is possible to control the watch and the car products to realize the linkage between the person and the car. It can realize the linkage of three major scenes of wearable, car and smart home through the combination of soft and hard smart home products.
The device itself is not worth the money. Data is the core through the device. Any wearable device or other smart device uses data to enhance the value of the product service, and provides the product as a service method through the use of IoT links and data. Yang Jianyong further pointed out that wearable smart devices will be the largest market rather than the hardware itself through services. Services are embodied by wearable smart devices to enhance the user's technology experience. Based on data acquisition and analysis, relying on artificial intelligence algorithms, Providing a perfect technology experience, data will drive the integration of the real world and the virtual world.
Wearing smart devices will act as a carrier for sensors, enabling more advanced, seamless interactions between people, machines, and clouds, enabling context awareness and making wearable smart devices "smart." The combination of wearable smart devices and artificial intelligence makes the human perception ability further complement and extend. Situational awareness will be the next new trend of intelligent hardware technology. Soon many smart devices such as wearables will have some “situation awareness†functions. The application software, this core is the rise of artificial intelligence, and the integration of artificial intelligence and wearable smart devices brings a new technological experience.
In the future, wearable smart devices will become more powerful and powerful by artificial intelligence. Obviously, artificial intelligence applications can bring great value to wearable devices, and simulate the way human brains think, helping us to get timely information from the back-end server and present it to users.
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