[IT168 News] Now the celebrity endorsement of the mobile phone brand is nothing new, but there are still a few in the industry. This morning, the electronics industry analyst Sun Changxu broke the news that "after Feng Xiaogang, Xu Fan officially joined Jin Li's endorsement today! The word sister is very powerful, like Xu Fan." This is after Feng Xiaogang, another entertainer who joined the Jinli mobile phone endorsement camp.
When referring to Jin Li, we must think of Andy Lau. Jinli Mobile was founded in 2002. In the face of numerous international mobile phone brands on the market, Jinli has been relying on strong media campaigns to match product features for targeted marketing. In the earlier years, Andy Lau's endorsement, Jin Li's brand value quickly increased, this combination has brought a very good influence for Jin Li.
â–² Red Rice Mobile Spokesperson Wu Xiubo
Nowadays, domestic mobile phones have become more and more internationalized and diversified in marketing. There have been numerous cases of cross-border sports marketing and signing of big-name stars. Wu Yifan spoke on behalf of Glory, Ronaldo, Nubia, Messi, and Huawei. Even Xiaomi, who has always been dismissive of such traditional marketing routines, signed Wu Xiubo, Liu Shishi, and Liu Xiaoran to sign up for the Red Rice mobile phone in this year's breath. This naturally adds a lot to Red Mobile phones and enhances the brand's influence of Red Mobile phones.
However, as of now, regarding the specific matters of Xu Fan’s endorsement of Jin Li, the official mobile phone of Jin Li has not been formally announced.
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