How to break through the light jewelry style?

In the decoration industry, changes in style come from macroeconomic and political changes. The success of the bid for the 2008 Beijing Olympic Games led to the popularity of the Chinese style in the decoration industry for a long period of time. With the hosting of the 2010 World Expo, the trend of health and environmental protection led to a simple and modern style of the decoration industry. Therefore, the focus on light and jewelry styles and lighting style breakthroughs must not ignore the macro-political and economic changes and the resulting changes in the decorative industry style.

Copy the "Single Champion" glory?

In 2007, the “Single Champion” series launched by the media of the industry won the recognition of the Chinese lighting industry. Dafeng lighting in the field of low-voltage lamps, Huajia lighting in love, new Teli lighting in the modern lamp field, Qilang lighting, Hailing lighting in sheepskin lamps, shepherd lighting, Huatai lighting in the field of grilled curved glass lamps, and Malan Lighting, crystal lamps in the field of Jinda lighting, the Varsity lighting, room lights in the field of rabbit lighting, the same day lighting, traditional lanterns in the field of Huayi lighting, special lamps and so on special lighting, most of the listed brands are later Become a brand leader in the lighting industry.

However, as the world changes, the lighting industry today is not the same as it used to be. Therefore, even after the selection of the first “Single Product Champion”, there have been several selections of lighting accessories, but neither influence nor brand appeal can reproduce the past climax. Moreover, today's lighting industry category classification and style changes are far more than that year. With the increasing influence of LED elements, there are more and more subdividable light fixtures, the corresponding consumer base will be reduced, and the space for the growth of single product brands will be even more narrow.

Therefore, the "Single Champion" can be used as an entrance for lighting companies to create brands, but it can not become the source and commanding heights of the hot spot in the lighting industry.

New material or new style?

“China’s lighting is ahead of the world in terms of fashion and trends. The style of lighting in the future will be more and more concise, smooth and elegant. Therefore, the neo-classical, post-modern, simple European and American (French, American (New Chinese style) will become the trend of the future." Said Kim Shin-Hui, general manager of European Fan Lighting.

“Now in the lighting market, material innovation has been very difficult, as long as the materials that can be thought of have basically been applied in the field of lighting. In the style, the mix and match is the current fashion trend, such as the modern lamp to catch the Chinese elements, or The European lamp catches on modern elements."

In fact, lighting companies have never stopped the pursuit and exploration of new materials and styles. Dongbang Aoweisi Lighting is one of the new lighting brands in Guzhen. Its pursuit of jade candle lamps also highlights the brand's approach to finding breakthroughs. “We developed and purchased jade raw materials in Pakistan and set up a jade processing factory in Zhongshan, and then creatively applied the jade materials to candle lamps, European lamps and other lighting products, which made our lighting products more high-end atmosphere, and it was loved by some customers. Yang Linsheng, general manager of Dong Bang Ao Weiss Lighting, said that inspired by the gold medal in the 2008 Olympic Games, jade materials were used as a breakthrough in materials for lighting products. From the perspective of market visits, the use of jade materials in lighting has become a popular means of attracting consumers to high-end lighting products.

“American lights may become the next wave of trends.” Wu Sanchun, vice president of marketing for Fuxing Lighting, said that after Chinese and European lights, according to market research results, American life has become a life style that the Chinese people generally yearn for and choose. The corresponding American style lighting is also more and more popular. “We are about to launch an exhibition hall with an area of ​​thousands of square meters of American lights, which will fully display the charm of the American lights. We also spotted this trend,” Wu told reporters.

Create "Lighting Fashion Week"?

"I was a cosmetic originator and it was only in these two years that I turned to the lighting industry. I understand that the lighting industry is a fashion and trend, not just a lighting product that has been popular for months or six months. Lighting is a fashion. Industry, but we have made it an industry of “silk silk.” Since it is a fashion industry, it should have the behavior of the fashion industry. Why are LV, GUCCI, PRADA and other brands so popular because they have been led by fashion elements? As a lighting industry, it is entirely possible to learn from the garment industry and create fashionable elements to create a wave of wave after wave of lighting." General Manager Kim Shin-Hui of Europe Fan believes that it is very important to refine the fashion elements of lighting products.

Coincidentally, Zhang Yan, Chief Operating Officer of Qilang Lighting, and Peng Weibing, director of brand sales, are also quite satisfied with the fashion elements of lighting. “The Moollona brand of Qilang is to create high-end fashion products. Its pure hand-made glass production process ensures the scarcity and uniqueness of the products. Qilang once designed a Swan series product based on the Swan element. Re-design and re-innovation eventually led to the formation of a series of stylish lighting products, which are very popular in the market.” Zhang Yan introduced it. He believes that this way of creating a series of products around a fashion element can be used by more lighting companies for reference.

"Qilang has a rapid rights protection center in the ancient town to ensure that the original company's patents are not infringed. On this basis, if the ancient town government can organize the lighting industry has an original spirit of lighting companies, respectively, in the spring and autumn seasons to release lighting fashion elements to form ' “Fashion Fashion Week” is just like the impact of 'Milan Fashion Week' on the global apparel industry. It will have a certain influence on the lighting trend every year. With relatively perfect patent protection, it will certainly be able to accelerate the pace of innovation in the lighting industry.” Peng Weibing suggested this.

Postscript "The train is not fast, depends on the front belt." The formation of trends and hot spots in the lighting industry also depends on the actions of leading companies. Whether it is the change of product material or the innovation of product style, it is inseparable from the application and promotion of lighting leading enterprises. In the light of the increasingly silent lighting industry in the ancient town, it is hoped that the leading lighting companies in Guzhen will bravely stand up and lead thousands of lighting companies to set off a new wave in the land of Shenzhou.