Li Bingjie, chairman of Jingdian, pointed out that Q3 was affected by the weak demand for TV backlights, and the third-quarter revenue forecast was flat or slightly lower than the second quarter. Although the TV backlighting of the 11-day holiday has some ups, the overall TV backlight is affected by the end of China’s energy-saving subsidy policy. The TV backlight shipments in July-August have declined by nearly half, and TV backlight demand has weakened. Still affecting the third quarter operating performance of the LED factory should be the peak season.
In contrast, lighting demand will continue to rise. It is expected that the LED lighting wafer usage will be equivalent to the backlight usage in 2015, and Jingdian has recently deployed the lighting market frequently, rushing to the lighting market strategy to compete for market share. Priority considerations.
Citi Securities also proposed the third quarter operating estimates of Jingdian. It believes that the TV backlight in the third quarter of Jingdian will be greatly affected by the inventory adjustment of the brand factory. The TV backlight revenue will be down 20% from the second quarter, and the third quarter. The proportion of TV backlights in the revenue of Jingdian will also be reduced from 25-30% in the second quarter to 20-25%, and the overall revenue from lighting revenue will be increased from 25-30% in the second quarter to 35%. Water level, the overall revenue forecast for the third quarter will be reduced by 5%.
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