On November 23, a groundbreaking press conference titled “Change has never been more shocking†took place at the Bird’s Nest in Beijing. The event, hosted by Hisense Electric, one of the leading figures in the television industry, marked a major milestone with the launch of its new L6 series 4K laser TVs in 88-inch and 100-inch models, as well as the S6 series 4K laser theaters available in sizes ranging from 120 to 150 inches. These products are designed to create a true home theater experience, bringing cinema-quality visuals into living rooms.
Over the past four years, Hisense has made three major upgrades in the laser TV sector, transforming from a pioneer in the industry to a leader driving its development forward. Their persistent efforts have paved the way for a future filled with possibilities, and today, we’re witnessing the exciting potential that laser TV brings to consumers.
The announcement of the new Hisense Laser TV lineup was full of highlights. First, the introduction of a 150-inch 4K laser cinema redefines the size of home entertainment. Second, it generated significant buzz not only within the television industry but also in the film and entertainment sectors, earning praise from many influential figures in the media. Lastly, Hisense took the lead in drafting the technical specifications for laser TVs, officially setting industry standards and marking the rise of laser television as a mainstream technology.
Laser TV is challenging the traditional TV era, offering greater potential and innovation. With the TV market currently facing a downturn, the demand for large-screen displays is growing. While many manufacturers are trying to meet this demand, they still face challenges such as cost and installation complexity. However, laser TV has changed the game by making large screens accessible to ordinary households, offering an immersive viewing experience that was previously unattainable.
At the event, Liu Hongxin, President of Hisense, emphasized that the limitations of traditional flat-screen TVs have hindered progress, and disruptive innovations are necessary to break through these barriers. Laser TV, combining projection and television technologies, comes closest to achieving the concept of "flat display." It not only overcomes screen limitations but also opens up the possibility of "display everywhere," providing users with an unforgettable visual experience.
The S6 series of Hisense’s laser theater products, particularly the 150-inch model, represents a breakthrough. While such a large screen would be impractical for regular TVs due to cost and technological constraints, laser TV makes it possible. It eliminates the hassle of TV setup while enhancing both picture quality and audio performance, effectively turning homes into private cinemas.
Hisense Laser TV isn’t just a hit in the TV industry—it has also captured attention in the movie and entertainment sectors. Earlier this year, Hisense’s 4K laser TV won the "Weibo Film Festival" award, receiving high praise from celebrities and entertainment professionals. Its stunning visual effects and theater-like experience have set a new benchmark for home entertainment.
During the press conference, renowned director John Woo and other industry leaders sent their blessings to Hisense via video messages. This event was likened to a grand ceremony for the TV industry, highlighting the significance of Hisense's innovations. Features like the VIDAA smart system, eye protection functions, and ultra-large screens have laid a strong foundation for the future of laser TV.
Another major highlight of the event was the release of the “Laser TV Technical Specifications,†the first national standard for laser TVs in China. Developed in collaboration with the China Electronics Standardization Institute, this standard defines terminology, performance metrics, and testing methods, ensuring that laser TVs meet true television quality requirements. For example, brightness must reach 250 nits, matching LCD standards, while color gamut exceeds that of most LCD TVs.
Hisense, as the lead developer of the standard, is setting a benchmark for the entire industry. Recent tests conducted by the Digital TV Standards Department confirmed that Hisense’s L6 series laser TVs perform exceptionally well in brightness, color accuracy, and sharpness, with audio performance comparable to LCD TVs.
The evolution of the electronics industry has been rapid, from cathode ray tubes to today’s advanced laser TVs. As consumer needs change, so do the technologies that meet them. Hisense’s dedication to laser TV innovation shows how far the industry has come—and where it’s headed. We look forward to seeing more breakthroughs from Hisense, bringing better experiences and larger screens to people around the world.
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