On November 23, a press conference titled “Change has never been more shocking†was held at the Bird’s Nest in Beijing. This event marked a significant milestone for Hisense Electric, a leader in the television industry, as they unveiled their latest innovations: the L6 series of 4K laser TVs in 88-inch and 100-inch sizes, as well as the S6 series of 4K laser theaters ranging from 120 to 150 inches. These products are designed to create a full home entertainment experience, transforming living rooms into immersive audio-visual spaces. Over four years, Hisense has made three major upgrades, evolving from laying the foundation for the laser TV industry to leading its development. Their persistent efforts have now opened up a bright future for this revolutionary technology.
The launch of Hisense’s new laser TV models was filled with impressive highlights. First, the introduction of a 150-inch 4K laser cinema redefined the scale of laser TVs, pushing the boundaries of what’s possible in home entertainment. Second, the product didn’t just capture attention within the TV industry but also generated excitement in the film and entertainment sectors, earning praise from many big names in the industry. Finally, Hisense took the lead in developing technical specifications for laser TVs, officially setting industry standards and marking the rise of a standardized laser TV market.
Laser TVs are challenging the traditional TV era, offering greater potential. With the TV market facing stagnation, the demand for larger screens is growing. While many manufacturers are following this trend, they face challenges like price and installation limitations. Laser TVs, however, have changed the game by bringing large-screen experiences—previously only possible in cinemas—to everyday homes. At the event, Liu Hongxin, President of Hisense, emphasized that the physical "screen" has limited the progress of traditional TVs, and disruptive innovation is essential to overcome these limitations.
Laser TVs combine projection and TV technologies, offering a closer experience to flat displays. They break screen size limits and offer the possibility of "display everywhere," delivering an unparalleled visual experience. The S6 series, especially the 150-inch model, represents a breakthrough that ordinary TVs couldn't achieve due to cost and technical constraints. Laser TVs not only enhance picture quality and sound but also bring a private cinema-like experience into the home.
Beyond being a hit in the TV industry, Hisense's laser TVs have captured the attention of the entertainment world. Earlier in September, the brand won the "Microblogging Television Influence Festival" title, gaining popularity and receiving praise from top entertainment figures. It even won the only celebrity TV award at the 2017 Weibo Film Festival. By combining the strengths of both TV and projection, Hisense's laser TVs deliver stunning visuals and theater-grade enjoyment.
At the product launch, renowned director John Woo and other industry leaders sent messages of support. If the Victoria’s Secret show is a grand event in the fashion industry, then Hisense’s laser TV launch is a major moment for the TV sector. With features like 80–150 inch full-screen entertainment, the VIDAA smart system, and eye protection functions, Hisense has laid a solid foundation for future growth.
A key highlight of the event was the release of the "Laser TV Technical Specifications" by Hisense in collaboration with the China Electronics Standardization Institute. This is the first national standard for laser TVs in China, helping to clarify terminology and performance benchmarks. It defines laser TVs as devices that use laser projection technology, come with a dedicated screen, and can receive TV or internet content. The brightness requirement is set at 250 nits, matching LCD TVs, ensuring high-quality visuals for users.
Hisense’s commitment to standardization reflects its dedication to the laser TV industry. By establishing clear guidelines, it helps manufacturers focus on innovation while ensuring better value for consumers. Recent tests by the Ministry of Industry and Information Technology confirmed that Hisense’s L6 series meets all key display and audio standards, with some metrics even exceeding those of mainstream LCD TVs.
From tube TVs to today’s laser TVs, the industry has undergone a major transformation. As consumer needs evolve, so does the industry. Hisense’s persistence in laser TV development has brought us a new era of television, offering incredible benefits. We look forward to seeing more groundbreaking products from Hisense, bringing even greater screen experiences to homes across the world.
For more updates on smart TVs and related technologies, visit Smart TV/box information network sofa butler (http://), China’s leading platform for smart TV and box information.
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