The relationship between LED lighting and channel sales

After years of continuous technological advancement and increasingly fierce market competition, the price of LED lighting products has been declining year by year, and the speed of popularization has also accelerated. The market demand has not only been limited to the early government demonstration projects, but has included commercial lighting, office lighting and even home lighting.

The market demand is growing rapidly. For companies, how to quickly sell products out of the market has become a top priority. The sales channels of early LED manufacturers were mainly based on engineering and exports, while the revenue model of adopting channel models such as distributors, agents, and specialty stores had not yet been truly formed. According to statistics, in 2012, domestic LED manufacturers accounted for less than 30% of the revenue generated by the channel model.

With the increasing popularity of LED lighting products, manufacturers' sales channels can no longer be limited to engineering and exports. LEDinside believes that LED lighting has entered the era of channels. In the future, LED lighting will have the same channels as traditional lighting. In the past two years, LED lighting manufacturers have begun to channel the layout, and traditional lighting manufacturers are also accelerating the transformation speed to consolidate their channels.

Qinshang Optoelectronics held its first national investment conference on April 19, 2013. Originally, it intended to invite about 500 dealers, but more than 1,000 dealers were registered. This reflects from the side that dealers are in urgent need of looking for new opportunities and new breakthroughs. Like traditional lighting will be replaced by LED, if dealers do not transform the distribution of LED products, will be eliminated by the market. It is not just diligence on optoelectronics. Other LED lighting manufacturers' investment conferences have also been very successful. Typical examples are National Star, Optoelectronics, and Ford Optoelectronics.

From October 2012 to the present, National Star Optoelectronics has held 7 LED general lighting promotion conferences in Changzhou, Hangzhou, Shijiazhuang, Beijing, Changsha, Linyi and Hefei in February. As of the end of May 2013, Guoxing Optoelectronics has owned 7 operation centers nationwide. The National Star Photoelectric LED General Lighting Promotion Conference will continue to be carried out. The next step will be in major cities such as Chengdu, Sichuan.

Shifuduo Optoelectronics, as of the end of May 2013, has held nine consecutive investment promotion conferences. From April 2012, Mulinsen began LED Summits in Changzhou, Linyi, Hangzhou, Changsha, and Wuhan to develop local distributors. Currently, Mulinsen has at least 17 operating centers throughout the country.

In addition to the above-mentioned manufacturers, Hongli Optoelectronics Shenzhen Laidiya also carried out channel construction work in 2012 and currently has stores in Guangzhou, Beijing, Shijiazhuang and Changsha. Wanrun Technology's announcement shows that the market development plan for LED lighting in 2013 was: Implementing the strategy for developing marketing channels for lighting products, increasing the company's performance through channel network sales, and fostering the development potential of the company. More and more LED lighting manufacturers have realized the importance of channels, and powerful LED lighting manufacturers have increased channel construction.

Traditional lighting manufacturers have realized that LED lighting has become an irreversible trend to replace traditional lighting, and has accelerated the pace of transformation. NVC Lighting makes BDO Runda into shares and Wang Donglei as its chairman; Foshan Lighting said that in 2013 it will continue to increase investment in LED lighting products from R&D, production, sales, etc. This may be the introduction of general managers. The true intention; Op said that with the development of LED lighting, 2013 will be the start of its commercial market.

Traditional lighting accelerates the pace of transformation. In addition to the development of the market, it is also one of the main reasons for the hard-to-operate distribution channels. Traditional lighting manufacturers and LED lighting manufacturers have frequently staged channels.

At the beginning of May 2013, NVC's brand dealer Henan De Ruipu Lighting issued a Weibo notice to distributors within the system that it is forbidden to participate in conferences organized by Everlight and other LED brands, and it is forbidden to display and sell Everlight and other branded LED products. It is found that measures will be taken to stop the goods and cancel the distribution rights of NVC's products.

Yiguang Lighting has established seven operation centers in Hunan, Hubei, Henan, Anhui, Sichuan, Shandong, and Jiangsu, and has developed more than 260 dealers in Jiangsu, Anhui, Hubei, Henan, and Shandong provinces. From May 17th, the markets of Shaanxi, Fujian, Zhejiang, Hunan, Sichuan, Guizhou, Guangxi, Guiyang, and Mongol were launched. Everlight has been held in Linyi, Zhengzhou, Guangzhou, Guiyang, Hangzhou, Hefei, Changzhou and many other places through the tour-style LED science lecture hall.

Regardless of whether the above Weibo content is true or not, in the face of roar, the distribution channels of traditional lighting manufacturers face the threat of LED lighting manufacturers has become a fact.