As the saying goes: "The poor will change, the change will pass." In the low season of the LED lighting industry, the company is actively seeking change, so that enterprises can not only do "low seasons", but even better than the peak season. We can consider the following five aspects:
Strategy 1: Transfer the market
When the so-called "off-season" arrives, market shifts are made to find a suitable market and shift the focus of sales.
Strategy 2: Pioneering and innovative channels
“Two-eighth law†means that 20% of customers decide 80% of sales, as well as in the lighting industry. Many LED lighting companies focus their efforts on customers such as general distributors or first-tier dealers. However, the primary market has become saturated, and it is difficult to break through the brand products. Therefore, new marketing channels can be explored to find new growth points. Such as the development of secondary business and terminal retail points, or enter the second and third line market.
Strategy 3: Promote new products
Using the existing sales force and sales network to promote some new products, LED companies can only choose the right products, and the off-season can not be "light".
Strategy 4: Increase sales promotion
Increase the promotion of key customers in key markets, sales channels and marketing networks. Increase popularity through promotional activities, and have a wealth of money; increase value-added services to stimulate consumption. In the promotion, it is necessary to increase the promotion of high-end products and increase the proportion of medium and high-end products in total sales, which will help reduce sales costs and improve sales profitability.
Strategy 5: Make timely adjustments within the company
The off-season is a good time for companies to complete internal adjustments. LED enterprises should focus on "hardware" and "software". While improving the enterprise system and cultural construction, organize sales personnel to carry out systematic training to improve the sales staff's professional knowledge and market ability.
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