Japan Display (JDI) is making a bold move into the automotive panel market, aiming to revitalize its business by capitalizing on the growing demand for in-vehicle displays. With the automotive industry increasingly adopting larger and more advanced touch-enabled panels—ranging from 7 to over 10 inches—JDI sees a significant opportunity. The central information display has become a key feature in modern vehicles, with many popular models already featuring these high-tech screens.
In addition to dashboard and center console panels, JDI is also ramping up production of head-up displays (HUDs), which are becoming more common in premium and mid-range cars. As part of its long-term strategy, the company is investing heavily in OLED technology, planning to ship samples in 2019 and begin mass production in 2021. This shift toward OLED is expected to position JDI as a leader in next-generation automotive displays, offering greater design flexibility and enhanced visual performance.
JDI, one of Japan's leading panel manufacturers, currently relies heavily on Apple for a large portion of its revenue. However, the company is now focusing on expanding its presence in the automotive sector, with plans to boost sales of automotive panels to $1.32 billion within the next three years. This growth will target key markets such as China, Japan, the U.S., and Europe, where demand for high-quality automotive components is on the rise.
The automotive panel market is highly specialized, requiring components that can withstand extreme temperature and humidity conditions, along with exceptional durability. These stringent requirements make the supply chain more exclusive, with only a few qualified manufacturers able to meet the standards. As a result, automotive-grade polarizers are not only more expensive but also offer better profit margins compared to standard consumer-grade products.
Currently, companies like AUO and LGD dominate the center console panel market, supplying average sizes of 7 and 8 inches. In 2017, the penetration rate of these panels in the front-loading segment exceeded 60%, but the market is now seeing increased competition from Chinese manufacturers like BOE and Tianma. Despite this, the automotive panel market is expected to see strong growth between 2018 and 2021, following a period of low demand in recent years.
JDI recently started mass production of automotive panels using Low-Temperature Polycrystalline Silicon (LTPS) technology, which offers superior image quality, energy efficiency, and design flexibility—key features for electric vehicles. Unlike mobile device panels, which are subject to frequent design changes and price fluctuations, automotive panels are typically ordered under long-term contracts once specifications are finalized. This stability makes the automotive panel market a more predictable and profitable segment for manufacturers.
Looking ahead, JDI plans to leverage both LTPS and OLED technologies to capture a broader share of the evolving automotive display market. With a strong focus on innovation and strategic expansion, the company is well-positioned to capitalize on the growing demand for advanced in-vehicle electronics.
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