After the New Year, everything is back to normal busy state. CES2017 has given a wonderful start to the new year. Let's see some things worth looking forward to in the smart TV market. In 2016, a lot of things happened in the television industry. Sharp was acquired by Foxconn, LeTV was acquired by VIZIO, etc. The major TV brands have undergone changes. All this will be more intuitive in the upcoming AWE2017.
Samsung, LG, and Sony have always been the most watched television brands in the world. In recent years, Sony's decline in LCD TVs has given it an industrial layout for OLED TVs in 2017. Samsung and LG have been steadily moving forward.
From last year's X9300D to Z9D, Sony TV has clearly defined the route for high-end products. The new products in 2017 are expensive, but the picture quality and function are also first class. All said that 2017 is the first year of OLED TV. Sony's participation has made more people start to pay attention to OLED products. Whether OLED can bring equal attention and performance to Sony is still waiting to be seen.
Sharp: The Japanese giants at home made it clear first that localization has long since been devalued in the television industry. Sharp has the best LCD panel technology in the world, but can't make any achievements in the TV market. In addition to the impact of plunging quagmire over the past few years, product strategy is also a problem.
After Foxconn formally acquired Sharp last year, it quickly launched a series of new products targeting the Chinese mainland market. Among them, the 60-70s have become double-eleven and double-doubles, setting a staggering performance.
Skyworth: Homemade Autonomous OLED TV
TCL's Panel Plant Huaxing Optoelectronics
Micro whale "three limit" television
How much value does LeTV and VIZIO bring together?
LG (Left) and Samsung (Right) 2017 TV New Products
This year, Samsung’s new generation of Quantum-dot TVs and LG’s ultra-thin OLED TVs have become the most dazzling TV products at the beginning of the year. Such eye-catching performance is no longer surprising. On the contrary, the changes that other brands can make in 2017 are even more noticeable. 1 Can Japanese brands reproduce past glory?
Sony: CES and LCD TV's dual-line parallel CES has not yet begun. The outside world already knows that Sony will launch OLED TVs. After CES, it is almost universally known.
Sony OLED TV A1E
The new OLED TV A1E adopts a new double-sided glass design, a picture frame art base, and an ultra-thin body, as well as Sony's own image processing chip X1 Extreme and Acoustic Surface screen sound field technology, all of which are bright spots. One of the most watched TVs in 2017. Sony X93E
Unfortunately, Sony's new LCD TV X93E is almost forgotten. With a powerful image processing engine, Sony TV has always been a leader in many television products. Sony X93E series LCD TV, equipped with the same X1 advanced image processing chip as the Z9D, and equipped with Slim Backlight Drive + (technical updated dynamic backlight system - elite version +) to support Dolby Vision's HDR format Dolby Vision . From last year's X9300D to Z9D, Sony TV has clearly defined the route for high-end products. The new products in 2017 are expensive, but the picture quality and function are also first class. All said that 2017 is the first year of OLED TV. Sony's participation has made more people start to pay attention to OLED products. Whether OLED can bring equal attention and performance to Sony is still waiting to be seen.
Sharp: The Japanese giants at home made it clear first that localization has long since been devalued in the television industry. Sharp has the best LCD panel technology in the world, but can't make any achievements in the TV market. In addition to the impact of plunging quagmire over the past few years, product strategy is also a problem.
Today's Sharp TV has the most pure Sharp LCD pedigree, as well as the world-class foundry Foxconn foundry, and can achieve industry-leading screen and process quality. In terms of content, Sharp TV chose to cooperate with local YunOS to share its rich Internet resources and greatly enhance its competitiveness in the smart TV industry.
Another point is that nowadays 4K television has been fully popularized. In 2015, Sharp launched the world's first 8K TV. In 2016, thanks to the heat of the Rio Olympic Games, the development process of 8K TV was also accelerated. Foxconn and Sharp have already decided to build a line panel factory in Guangzhou. The 8K panel is also one of the key points. In view of this, in 2017, Sharp TV will also have some measures on 8K TV. After all, the market occupied by the first is not to give up.
Whether Sharp TV can make a comeback, it looks like 2017.
2 domestic TV shows no weakness
Skyworth: Homemade Autonomous OLED TV
For a long time, the global panel industry has always been the site of a small number of manufacturers such as Samsung, LG, Sharp, and JDI, and domestic panel makers still have a large gap in technology. Therefore, domestic high-end TV panels are mainly imported, which also seriously limits the development of domestic TV. And this situation of being controlled by people seems to have gradually begun to turn for the better...
In late 2016, Skyworth and Huawei and BOE jointly launched China's first self-owned OLED TV. This means that domestically produced TVs have officially broken through the technical barriers of OLEDs and bid farewell to the era of “losing the core and reducing the screenâ€. In 2017, OLED TV is bound to usher in an outbreak period. In the LCD technology, if the gap between domestic manufacturers is too late to catch up, it may be able to gradually reduce the gap in OLED technology.
Currently, Skyworth, China's first self-owned OLED TV, has not yet officially listed, and is likely to be released in 2017 as a new product or after further improvement. What kind of quality this OLED TV can achieve in terms of image quality is what we officially wanted to know in 2017.
TCL: China Quantum Dot TV Pioneer To say that Quantum TV, in fact, TCL had already produced sub-dot TVs in 2014, and Samsung started to officially promote QDTV in 2016. In 2016, on the eve of the National Day, TCL officially launched the new high-end sub-brand XESS, and Quantum TV led by XESS X1 entered the high-end TV market.
TCL's Panel Plant Huaxing Optoelectronics
Although they are talking about OLEDs, after all, there is a big coffee Samsung to accompany, TCL is not alone. TCL is the only TV company in China with the “integrated LCD module-LCD panel-to-machine†vertical integration and integration of the entire industry chain, and because it has taken the lead in falling through quantum dots, it has mastered enough mature technologies in this area.
In the new year, faced with the strong pressure of OLED TVs, TCL must do something for the name of Quantum TV. TV is the best tool. At the same time, in the face of the blank of domestic TV in the high-end TV market, XESS's development situation is also worth the wait.
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3 Eye-catching performance of domestic Internet TV brands
Since 2015, a large number of Internet TV brands have emerged in the TV industry. Micro whale, Coocaa, LeTV and other brands quickly grab a lot of users from traditional TV manufacturers with their high cost performance and high quality content. After two years of development, the smart TV industry has gradually matured, and the cruel market is about to enter the phase-out period. The Internet brands that can finally survive stubbornly are the final winners.
Micro whale: From a dark horse to Internet TV leader brands In 2015, Little Whale TV was born. The first time the double 11 won, it won 55 pairs of TV single product sales and sales. In 2016, through the sponsorship of "China's New Song" and the popularity of Xiaowei Xiaowei Chen Weiwei, its brand awareness has been greatly enhanced. At the same time, in terms of products, the Micro Whale W65L is one of the most popular large-screen TVs of the year.
Micro whale "three limit" television
In 2017, it was the third year that micro-whales entered the TV industry. At the beginning of the year, they went to Las Vegas to participate in CES with their new products. With the new ultra-thin TV products, they became the world's annual television product industrial design award. "One of the winners. It is estimated that this new product will be officially listed in China at the end of the year, and it will be able to witness this three-point ultra-thin TV.
For the Internet TV brand, besides the quality and quality of the TV, the operation of the content is also very important. Relying on the powerful resource system of Chinese culture, the micro-whale TV has experienced a rapid outbreak of IP dramas. In 2017, micro-whale TV will inevitably present exclusive hit series and variety shows to the public to win more users.
LeTV: tenacious growth in adversity LeTV, without a doubt, made this year's most controversial Internet company suffer the most difficult stage since its establishment. Letv first brought a great impact to the TV industry with its "hard negative interest" and ecological model, and it also attracted many users. In just over half of 2016, LeTV has exceeded 7 million in terms of the number of possessions in three years, and it is truly developing at an alarming rate.
Not long ago, Le Shi’s financial problems broke out. After solving the funding problem, Jia Yueting also officially announced that LeTV’s ecology entered the second stage and no longer subsidized the hardware, which meant LeTV’s “hardware negative†model officially ended. And when the price no longer has such a big temptation, what kind of performance will LeTV see, and all this will see the answer in 2017.
How much value does LeTV and VIZIO bring together?
In addition, from the product point of view, LeTV as a new attraction. At CES, LeTV officially released its first Quantum-dot TV and borderless curved TV, and also began to support quantum dot TV. What's more, VIZIO's acquisition of VIZIO has not yet had time to force it! In short, the author believes that LeTV is a company that dares to take risks and has breakthrough spirits, and survives this huge hurdle in front of us. The profitability space brought by its ecological model is also very large.
Summary: In 2017, the TV market is doomed to be quiet. Samsung and LG are as eye-catching as they were in previous years, but they can't bring very big changes on the basis of the current stage. This also gives some breathing time to the following competitors. Sony and Sharp are currently the most active Japanese brands. It is not easy to continue the glory of previous years. After all, there are domestically well-established competitors including Internet TV brands. As consumers, in addition to choosing their favorite TVs, we are also watching the TV market as a crowd!
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